Brand Creation

Working with Clients + The Design Process

My side business, Pyrexene, is a place where I thrift, wash, and design clothing suited for people who take pride in wearing handdrawn creations.

For two years, I have met with clients in person and through direct messages on Instagram to discuss and create a piece made especially for them.

The entire process consists of asking in-depth questions, providing numerous sketches, sourcing the item and washing it, and then proceeding to hand draw and package the item.

Featured in Up Magazine [girl with long skirt]

Clients posing with their purchase


Achievements

First viral video!

People posing with whiteboard works/marketing done by me at Miami University