SWOT Analysis of Bape

ETBD is composed of not only design, but technology and business. With that said, I was able to participate in a project where we analyzed a company and showcased new ideas for what they can improve upon.

Below is the full edition of the report, but here were the takeaways:

• Bape needs to have consistent email marketing, no sporadic or repetitive emails

• They should add SEM to push their products upwards than competitors who create dupes like Aliexpress

• UGC can be done well through other well known celebrities

• Hiring artists to participate in the designing process (prediction about yalocalofgod’s collaboration was correct).

New Skills:

• Creating detailed customer profiles

• Utilizing the importance of search engine optimization

• Competitive Analysis is a must when seeing what others are putting out to be successful

• Running social listening reports for what the public has to say

• User Generated Content and Word-of-Mouth marketing is the best way for customers to engage with content and be loyal to the brand